Framers are always looking for ways to increase profits. They’ll try just about any advertising idea, even having their logo emblazoned on placemats at the local diner, cash-register tapes and bowling score sheets. They’ll squeeze suppliers for discounts; I’m guilty of this one. They’ll walk around their shops switching off lights to save a few pennies. However, one of the…
By Linnea Jessup Whether saving the environment or reaching out to individuals at home and abroad, art-industry partners support their communities through acts of kindness, financial assistance and a focus on better environments for all. These donations represent a year-round commitment for many of these professionals. They resolve to improve the world and individual living conditions in many ways, partnering…
By Paul Cascio Business owners in the framing industry use a variety of creative methods and expend a considerable amount of time, money and attention to generate sales leads. In addition to traditional advertising media, today’s businesses introduce themselves to prospective customers through websites, email and social networking. And well they should, because creating awareness for your brand lies at…
The world of decor is all about reinvention, and that’s why we’re launching an all-new DECOR magazine! Our Creative Team is busy putting the finishing touches on our new look—a paperless, online Ezine—and we can’t wait to share it with you. Join us for the launch at DECOR Expo, alongside Artexpo New York and [SOLO] in NYC’s Pier 94 next…
A successful frameshop owner offers assistance in developing inexpensive, client-based programs to increase repeat business and referrals.
