In the past decade, the art and framing industry has faced a number of significant challenges. It has experienced the worst economic downturn since the Great Depression, the crash of the housing market, and the proliferation of big-box craft stores. All of these factors have affected the sales and profitability of small independent frame shops and galleries. Yet, through ingenuity…
Marketing framing services through daily-deal companies is not for every business, but for those that are thinking about giving it a try, here are a few suggestions. Over the last several years, my shops have used daily-deal marketing to great advantage, and the following list contains some of my company’s success strategies. Daily-deal websites include Groupon, Amazon Local, and Living…
In many renovations, framed art is often at the bottom of the design budget. A designer asks that a client purchase the key elements first: flooring, furniture, rugs, window dressing, and decorative mouldings for the walls. These big-ticket items anchor the design aspects of the room and constitute the basis for all future metamorphoses of the room. Most prevalent design…
By Christine Schrum If you’ve been in the framing industry for some time, you’ve no doubt heard of or attended DECOR Expo Atlanta. A moulding-world mainstay for decades, the annual event was legendary for its exhibitions, education, special events and, of course, the mingling and connecting with peers. Two years ago, Redwood Media Group CEO Eric Smith acquired DECOR Expo…
