Through digital collectibles, Click allows the world to celebrate and experience premier bluechip art and never-before-seen video, letters, photos, artwork and more from culture-defining figures in art and culture. Click works with artists and their estates to digitize archives and modernize history through a new medium – NFTs.

Whereas much of NFT culture centers on topical content and fleeting virality, Click makes timeless cultural contributions that create long-term sustainable value. By using NFTs to spotlight iconic artworks, rare or forgotten archives, and boundary-pushing contemporary artists, Click is building bridges between past, present and future generations by way of the blockchain.

As Director of the John Chamberlain Estate, Alexandra drew on her experience carefully cataloging decades of artwork, archives and collectibles. Her unique upbringing in the art world allowed recognize the importance of preserving history and showcasing individuals’ contributions to society. For many estates and foundations, this process is often taken on far too late in an artist’s career, and hundreds, even thousands of pieces need to be located, archived, and placed in a digital storage unit to ensure eternal utility, cultural preservation and value. The cultural treasures of the last 100 years captured on 16mm, slides, letters and other ephemera are disintegrating—they cannot last forever in their physical form. Click’s expertise presents a utility for estates and foundations who wish to digitally archive collections and significant artifacts, but do not possess the technology or funding to do so.

This month, Alexandra Fairweather, Director of the John Chamberlain estate, launched her premier NFT art marketplace and editorial destination, Click. The NFTs will provide funding to the arts through a partnership with Art21, a nonprofit dedicated to inspiring a more creative world through the works and words of contemporary artists.

Holders of The (Dis)integration NFTs will receive access to Click’s elite membership program, thus gaining early access to upcoming NFT drops in partnership with blue chip artists, exclusive programming, artist content, invitations to VIP parties, estate and foundation dinners, and more. Members will also receive a behind-the-scenes look at the inspiration of the inaugural art series and the lost history uncovered with the project.

Click was founded by Alexandra and her team of art and tech gurus. Their mission is to engage the world through art and historic unseen moments digitized into NFTs.

Author Bio: Alexandra Fairweather is an art and finance veteran who co-directs the estate of world-renowned artist John Chamberlain. This year, Alexandra launched a ground-breaking new concept, CLICK, a premier contemporary art NFT platform and editorial destination. Through digital collectibles, Click allows the world to experience premier art and never-before-seen video, letters, photos, artwork and more from culture-defining figures in art, film, fashion, and music. 

She sits on the board of multiple investment vehicles in the art and real estate spaces. She was recently involved as an executive producer for Maven Pictures’ film A Mouthful of Air, starring Paul Giamatti and Amanda Seyfried. Her expertise in art and culture has segued into a career as both an editor-in-chief of a fashion-lifestyle publication and a filmmaker. Alexandra’s work has been featured in The New York Times, The Wall Street Journal, Hamptons Magazine, The New York Observer, and Social Life Magazine, including interviews with Katie Ford (Ford Models), Peter Cuneo (CEO Marvel Entertainment), world-renowned artist Cai Guo-Qiang, Broadway star Elaine Stritch, and celebrity restaurateur, Michael Chow.

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Saturday’s RAVE event ended with an after-party focusing on the crypto craze of NFTs. Co-Hosts, Eric Smith, CEO of Redwood Art Group, and Hannah Smith, Social Media Manager of Redwood Art Group spoke with Craig Kausen of Chuck Jones Gallery, Jon Stock of Corridor, and Gary Symons, Editor in Chief of The Licensing Letter. These industry professionals gave viewers a quick lesson on what NFTs are, dove deep into how they work, and more importantly, gave insight on whether or not artists and art enthusiasts should be involved in the new trend.

You may be asking yourself, “what is an NFT?”

To sum it up, NFTs are non-fungible tokens, which are a unit of data stored on a digital ledger, called a blockchain, that certifies a digital asset to be unique and therefore not interchangeable. They can be used to represent items such as photos, videos, audio, and digital art. 

Similar to receiving a certificate of authenticity when you purchase a piece of art, an NFT is unique to whoever owns that “piece” or digital file. 

NFTs are a way for artists, especially digital artists, to sell their work to new collectors and make a profit. In fact, Chuck Jones Gallery is offering an NFT on their booth page for RAVE Artexpo New York. 

However, this new form of cryptocurrency is gaining more and more controversy as professionals are learning more about the impact NFTs have on the environment.

Jon Stock and Gary Symons spoke on the environmental effect NFTs cause during the RAVE after-party and the shocking and eye-opening statistics scientists have discovered. 

If you’re interested in learning more about NFTs, check out the RAVE After Party event – “WTF are NFT’s?” on the Redwood Art Group YouTube page! 

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