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		<title>3 Reasons Why AI Isn&#8217;t an Artists Competitor</title>
		<link>https://dev.artbusinessnews.com/2024/01/3-reasons-why-ai-isnt-an-artists-competitor/</link>
					<comments>https://dev.artbusinessnews.com/2024/01/3-reasons-why-ai-isnt-an-artists-competitor/#respond</comments>
		
		<dc:creator><![CDATA[Katherine S. Baker]]></dc:creator>
		<pubDate>Wed, 10 Jan 2024 04:40:31 +0000</pubDate>
				<category><![CDATA[Artists]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Tech and Art]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[augmented reality]]></category>
		<guid isPermaLink="false">https://artbusinessnews.com/?p=14518</guid>

					<description><![CDATA[<p>A chilling sensation runs down artist’s spines when AI is discussed. Like everyone, most artists worry about AI replacing them at their jobs. If you’ve been using social media, you may have seen people uploading their pictures in artwork. Surely, no one went to an artist to draw themselves. Also, AI generators are the makers of such enthralling images. Like&#8230;</p>
<p>The post <a href="https://dev.artbusinessnews.com/2024/01/3-reasons-why-ai-isnt-an-artists-competitor/">3 Reasons Why AI Isn&#8217;t an Artists Competitor</a> appeared first on <a href="https://dev.artbusinessnews.com">Art Business News</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>A chilling sensation runs down artist’s spines when AI is discussed. Like everyone, most artists worry about AI replacing them at their jobs. If you’ve been using social media, you may have seen people uploading their pictures in artwork. Surely, no one went to an artist to draw themselves. Also, AI generators are the makers of such enthralling images.</p>
<p>Like the rest, AI won’t take many jobs. It may take over redundant and tiresome duties but not the ones that need amazing human brains. Undoubtedly, paintings and arts fall into that category. So, there’s no need for artists to lose sleep over AI generators.</p>
<p>So, what’s the fuss about? Let us clear something up right here. No AI generator can ever replace artists. AI isn’t human and lacks a humanistic touch. Moreover, art enthusiasts will never accept the displacement of artists. But considering that, artists can take advantage of AI, right?</p>
<p>As Sun Tzu once said, “Keep your friends close and enemies closer”. Following the mantra, artists have found superb assistance in AI’s form. Instead of fearing, artists can befriend AI to be in an advantageous position.</p>
<p>How? Well, this article serves the purpose of proving how AI generators are beneficial for artists. We’ll explore how artists can up their game with AI. So, let’s get started:</p>
<figure id="attachment_14521" aria-describedby="caption-attachment-14521" style="width: 604px" class="wp-caption aligncenter"><img fetchpriority="high" decoding="async" class="size-full wp-image-14521" src="https://artbusinessnews.com/wpdev/wp-content/uploads/2024/01/pic-2.png" alt="Photo courtesy of Emma from Bing AI" width="604" height="400" srcset="https://dev.artbusinessnews.com/wp-content/uploads/2024/01/pic-2.png 604w, https://dev.artbusinessnews.com/wp-content/uploads/2024/01/pic-2-300x199.png 300w" sizes="(max-width: 604px) 100vw, 604px" /><figcaption id="caption-attachment-14521" class="wp-caption-text">Photo courtesy of Emma from Bing AI</figcaption></figure>
<h3><strong>IDEA GENERATION</strong><strong>: </strong></h3>
<p>Often, artists find themselves in a conundrum situation. They explore ideas around them and still don’t find anything worth drawing. Why? Because they get overwhelmed by their surroundings.</p>
<p>However, AI is always at hand’s length to help them out. Using ChatGPT and Openart.ai, artists can seek help from AI. Using prompts, artists can filter out genius ideas. Sometimes, mingled thoughts don’t let them paint. So, AI tools can help clear their thoughts.</p>
<p>Not only this, AI generators can paint with minimal instructions. So, artists can get an initial outlook on their paintings. Also, it’ll assist them through the process of painting. However, artists generally don’t get help from an external source. But without a doubt, they won’t discard taking help from AI generators that can directly affect the end product.</p>
<p>Also, AI generators can be great for abstract painters. Sometimes, abstract painters lack idea generation. Even if they get the idea, they are clueless about painting it. So, AI generators can assist them in no time. Just roll out the prompt and see the results.</p>
<p>However, there’s an important thing to keep in mind. Such AI tools and generators usually don’t work as intended on a substandard connection. The reason is simple. It’s because they’ve tremendous loads of data and rolling it out on a subpar speed isn’t possible. So, they keep on dragging the results. Because neither a veteran nor an aspiring painter wants to lose touch when in a mood to create, check your connection first before seeking out help from such AI tools.</p>
<figure id="attachment_14522" aria-describedby="caption-attachment-14522" style="width: 604px" class="wp-caption aligncenter"><img decoding="async" class="size-full wp-image-14522" src="https://artbusinessnews.com/wpdev/wp-content/uploads/2024/01/pic-3-1.png" alt="" width="604" height="400" srcset="https://dev.artbusinessnews.com/wp-content/uploads/2024/01/pic-3-1.png 604w, https://dev.artbusinessnews.com/wp-content/uploads/2024/01/pic-3-1-300x199.png 300w" sizes="(max-width: 604px) 100vw, 604px" /><figcaption id="caption-attachment-14522" class="wp-caption-text">Photo courtesy of Mediahooch from Pexels</figcaption></figure>
<h3><strong>GLOBAL MARKET</strong><strong>: </strong></h3>
<p>Most times, aspiring artists struggle to sell their artwork. They don’t often find the right market to sell their work. However, digital artists have been gaining a lot of traction lately. It appears they’ve hit a jackpot. But let’s clarify. They haven’t hit any jackpot or treasure chest. They’ve found the right market, and that market encompasses the entire globe.</p>
<p>Using AI tools, anyone can explore the trends among people. For example, you can find out what cereal is top-selling in the United States or what’s the price of tomatoes in Madrid today. Based on AI’s algorithm, you can find anything.</p>
<p>So, using AI tools, artists can explore people’s likes and dislikes. Considering that, they can come up with paintings that are trendy among the masses. Moreover, they can even sell them globally.</p>
<p>Using NFTs, painters can sell paintings digitally. NFTs are non-fungible tokens that are bought or sold digitally. Artists can convert physical paintings to digital assets on NFT platforms.</p>
<figure id="attachment_14523" aria-describedby="caption-attachment-14523" style="width: 604px" class="wp-caption aligncenter"><img decoding="async" class="size-full wp-image-14523" src="https://artbusinessnews.com/wpdev/wp-content/uploads/2024/01/pic-4.png" alt="" width="604" height="400" srcset="https://dev.artbusinessnews.com/wp-content/uploads/2024/01/pic-4.png 604w, https://dev.artbusinessnews.com/wp-content/uploads/2024/01/pic-4-300x199.png 300w" sizes="(max-width: 604px) 100vw, 604px" /><figcaption id="caption-attachment-14523" class="wp-caption-text">Photo courtesy of Luca Nardone from Pexels</figcaption></figure>
<h3><strong>AUGMENTED REALITY</strong><strong>: </strong></h3>
<p>AR infused with AI can be a game changer for painters. Some artists may find it troubling to picture scenery or objects while painting them down. However, AR can visualize anything for them.</p>
<p>With the help of AR, artists can access the color scheme, lighting, and different settings to maximize results. It’s like gazing at something before perfecting it and then painting it on a canvas. So, using AR, artists can achieve much more than they think.</p>
<h3><strong>PREVIEWING</strong><strong>: </strong></h3>
<p>Most artists are quite conscious of their results and are looking for admiration and insights for their work. However, artists seldom get feedback on possible mistakes in their masterpieces.</p>
<p>AI generators can help them in this regard as well. Using a generator, they can upload images of their paintings for review. The AI generator will thoroughly access the painting and give recommendations. Such recommendations would be reasonable as well. Simply because they’d be coming out of a tool specially designed for the purpose. This way, they can act on the recommendations to make their work more appealing and saleable.</p>
<figure id="attachment_14524" aria-describedby="caption-attachment-14524" style="width: 604px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-14524" src="https://artbusinessnews.com/wpdev/wp-content/uploads/2024/01/pic-5.png" alt="" width="604" height="400" srcset="https://dev.artbusinessnews.com/wp-content/uploads/2024/01/pic-5.png 604w, https://dev.artbusinessnews.com/wp-content/uploads/2024/01/pic-5-300x199.png 300w" sizes="auto, (max-width: 604px) 100vw, 604px" /><figcaption id="caption-attachment-14524" class="wp-caption-text">Photo courtesy of RhondaK Native from Unsplash</figcaption></figure>
<h3><strong>BOTTOM LINE</strong><strong>: </strong></h3>
<p>There’s no need for artists to fear AI. In no sense should they be worried about AI displacing them. Instead, AI tools can work in their favor for the above reasons. Taking advantage of the technological advancements can assist them and secure their place in the world of art.</p>
<p>___________________________</p>
<p><em><strong>Author’s Bio</strong></em></p>
<p><em><strong>Katherine S. Baker</strong></em></p>
<p><em>Content Marketer at Local Cable Deals</em></p>
<p><em>Business graduate, a digital marketer by profession, and a writer by passion. Katherine loves to play Chess. She shares her expertise for several brands including <a href="https://www.localcabledeals.com/es/cox/servicio-al-cliente" target="_blank" rel="noopener"><strong>Cox communications en español</strong></a> to improve their rankings on Google. Probably one of the most amazing things about her is her ability to stay relevant. Her work has been posted on multiple blogs and e-zines across the web.</em></p>
<p>The post <a href="https://dev.artbusinessnews.com/2024/01/3-reasons-why-ai-isnt-an-artists-competitor/">3 Reasons Why AI Isn&#8217;t an Artists Competitor</a> appeared first on <a href="https://dev.artbusinessnews.com">Art Business News</a>.</p>
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		<title>Art and Augmented Reality: Enhancing The Gallery Experience</title>
		<link>https://dev.artbusinessnews.com/2023/12/art-and-augmented-reality-enhancing-the-gallery-experience/</link>
					<comments>https://dev.artbusinessnews.com/2023/12/art-and-augmented-reality-enhancing-the-gallery-experience/#respond</comments>
		
		<dc:creator><![CDATA[Emily Hart]]></dc:creator>
		<pubDate>Thu, 21 Dec 2023 04:01:05 +0000</pubDate>
				<category><![CDATA[Artists]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Art Gallery]]></category>
		<category><![CDATA[augmented reality]]></category>
		<guid isPermaLink="false">https://artbusinessnews.com/?p=14490</guid>

					<description><![CDATA[<p>The fusion of art and augmented reality (AR) is a groundbreaking development. This technology is not just a tool but a new canvas, offering an innovative way to experience art. By adding digital elements to the physical world, AR invites a deeper interaction with the creations. It&#8217;s changing how we perceive and engage with things we see in galleries. This&#8230;</p>
<p>The post <a href="https://dev.artbusinessnews.com/2023/12/art-and-augmented-reality-enhancing-the-gallery-experience/">Art and Augmented Reality: Enhancing The Gallery Experience</a> appeared first on <a href="https://dev.artbusinessnews.com">Art Business News</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The fusion of art and augmented reality (AR) is a groundbreaking development. This technology is not just a tool but a new canvas, offering an innovative way to experience art. By adding digital elements to the physical world, AR invites a deeper interaction with the creations. It&#8217;s changing how we perceive and engage with things we see in galleries. This post delves into the transformative role of AR in showing exhibitions. It explores how AR enhances visitor experiences and opens new possibilities for all curators. As we explore this emerging landscape, we&#8217;ll discover how AR redefines the traditional <strong><a href="https://artbusinessnews.com/2016/12/have-you-pushed-pause-on-your-creativity/" target="_blank" rel="noopener">boundaries of creativity</a> </strong>and technology.</p>
<h3>The Evolution of Galleries</h3>
<p>Art galleries have experienced a remarkable evolution over the centuries. Originating as private collections accessible only to the elite, they have transitioned into public spaces that celebrate cultural diversity and creative expression. In earlier times, galleries were almost sacred places where silence prevailed, and the focus was solely on the physical works displayed in a traditional, static format. The advent of modern art initiated a shift towards more interactive and engaging experiences. These changes reflected the evolving societal attitudes towards creative works and their role in public discourse. Today, technology, especially augmented reality (AR), is playing a pivotal role in further <strong><a href="https://artbusinessnews.com/2019/10/top-5-trends-to-be-implemented-in-an-up-to-date-art-gallery/" target="_blank" rel="noopener">transforming galleries</a></strong>. This technological integration introduces dynamic, immersive elements to all kinds of exhibitions, reshaping how audiences interact with them.</p>
<figure id="attachment_14492" aria-describedby="caption-attachment-14492" style="width: 468px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-14492" src="https://artbusinessnews.com/wpdev/wp-content/uploads/2023/12/pic-1-1.jpg" alt="" width="468" height="351" srcset="https://dev.artbusinessnews.com/wp-content/uploads/2023/12/pic-1-1.jpg 468w, https://dev.artbusinessnews.com/wp-content/uploads/2023/12/pic-1-1-300x225.jpg 300w" sizes="auto, (max-width: 468px) 100vw, 468px" /><figcaption id="caption-attachment-14492" class="wp-caption-text">Uniboa for Unsplash</figcaption></figure>
<h3>What is Augmented Reality?</h3>
<p>Augmented Reality (AR) is a technology that overlays digital information into the real world. Unlike Virtual Reality (VR), which creates an entirely digital environment, AR enhances reality by adding to it. This technology has found applications in various fields, from gaming to education, and now it&#8217;s significantly impacting the creative world. AR in art is not just about viewing; it&#8217;s about experiencing and interacting. This technology allows visitors to engage with art in previously unimaginable ways. It brings paintings to life, tells stories behind sculptures, and creates immersive environments. AR is transforming it from a passive viewing experience into an interactive journey, making art more accessible and appealing to a broader audience.</p>
<figure id="attachment_14493" aria-describedby="caption-attachment-14493" style="width: 468px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-14493" src="https://artbusinessnews.com/wpdev/wp-content/uploads/2023/12/pic-2-1.jpg" alt="" width="468" height="351" srcset="https://dev.artbusinessnews.com/wp-content/uploads/2023/12/pic-2-1.jpg 468w, https://dev.artbusinessnews.com/wp-content/uploads/2023/12/pic-2-1-300x225.jpg 300w" sizes="auto, (max-width: 468px) 100vw, 468px" /><figcaption id="caption-attachment-14493" class="wp-caption-text">Dannie Jing for Unsplash</figcaption></figure>
<h3>Augmented Reality in Galleries</h3>
<p>In the realm of art and augmented reality, galleries are finding new ways to captivate and engage their audiences. By integrating AR, traditional creative works are no longer confined to their frames. Visitors can interact with different pieces, uncovering hidden stories and details. This interaction is not just about adding novelty but deepening understanding. AR allows curators to express concepts and narratives that extend beyond the physical dimensions of their work. For galleries, this means offering a more engaging and memorable experience. This new dimension of interaction attracts diverse audiences, including those who might not have been interested in traditional forms of creativity. AR is thus enhancing the gallery experience and democratizing access to art for everyone.</p>
<h3>Benefits of Integrating AR</h3>
<p>Integrating AR into art galleries offers numerous benefits. Firstly, it significantly enhances the visitor experience. By adding interactive elements, AR makes art more engaging and understandable. It also serves as an educational tool, providing contextual information and historical background about works people see. This can be particularly beneficial for complex or abstract pieces. Moreover, AR contributes to making art more inclusive. It breaks down barriers for those who might feel intimidated by traditional galleries. It also offers accessibility features for people with disabilities. For creatives, AR is a powerful medium for creative expression. It allows them to add layers of meaning and interaction to their works. This technological integration enriches the art and broadens its appeal, attracting a wider, more diverse audience.</p>
<h3>Challenges and Considerations</h3>
<p>Despite its benefits, integrating AR in galleries is not without challenges. The foremost is the technical and financial investment required. Not all galleries have the resources to implement AR technology effectively. Another challenge is finding the right balance between technology and creative works. There&#8217;s a risk that the technology might overshadow the art itself. Curators must ensure that AR complements, rather than dominates, the creative experience. Accessibility is another crucial consideration. The technology should be user-friendly and accessible to all visitors, regardless of their tech-savviness. These challenges require careful planning and thoughtful implementation. Success in this venture means not just adopting new technology but adapting it in a way that respects and enhances the core values of the gallery.</p>
<figure id="attachment_14494" aria-describedby="caption-attachment-14494" style="width: 468px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-14494" src="https://artbusinessnews.com/wpdev/wp-content/uploads/2023/12/pic-3-1.jpg" alt="" width="468" height="312" srcset="https://dev.artbusinessnews.com/wp-content/uploads/2023/12/pic-3-1.jpg 468w, https://dev.artbusinessnews.com/wp-content/uploads/2023/12/pic-3-1-300x200.jpg 300w" sizes="auto, (max-width: 468px) 100vw, 468px" /><figcaption id="caption-attachment-14494" class="wp-caption-text">Tara Winstead for Pexels</figcaption></figure>
<h3>Art and Augmented Reality: The Future of Galleries</h3>
<p>The future of art galleries with augmented reality is promising and full of potential. As AR technology advances, its applications within galleries will likely become more innovative and immersive. We can expect galleries to offer experiences that are not only visually stunning but also emotionally engaging and intellectually stimulating. These developments will likely attract a <strong><a href="https://artbusinessnews.com/2021/05/10-tips-for-those-who-want-to-be-an-artist/" target="_blank" rel="noopener">new generation of artists</a></strong> and visitors for whom technology is integral to life. As AR becomes more mainstream, it may also become a key factor in conceptualizing and creating new artworks. The gallery of the future might be a place where the boundaries between reality and digital creation are seamlessly blended, offering experiences that are currently unimaginable.</p>
<h3>Conclusion</h3>
<p>The blend of art and augmented reality (AR) marks a pivotal moment in the evolution of galleries. This technology is not just a passing trend but a revolutionary shift in how we experience and interact with works in the gallery. AR brings a new dimension to exhibitions, allowing visitors to engage with creations on a deeper, more interactive level. This enhanced engagement is vital for the modern audience, who seek experiences that are both intellectually stimulating and emotionally resonant. As AR technology continues to develop, its potential applications are boundless. We can anticipate more immersive, personalized, and interactive experiences that challenge our traditional perceptions of art. As we embrace this new era, the marriage of art and AR promises to enrich our cultural landscape, making it more accessible, engaging, and meaningful for everyone.</p>
<p>___________________________________</p>
<h3><em>Author Bio:</em></h3>
<p><em>Emily Hart is a freelance writer and art enthusiast in Seattle, Washington. Emily&#8217;s journey in the art world began with her first job at <strong><a href="https://www.portabox.com/" target="_blank" rel="noopener">PortaBox Storage Washington</a></strong>, where she oversaw the storage of various art pieces and antiques. This role gave her unique insights into the logistical aspects of art preservation and sparked her interest in how art interacts with different spaces and environments.</em></p>
<p>The post <a href="https://dev.artbusinessnews.com/2023/12/art-and-augmented-reality-enhancing-the-gallery-experience/">Art and Augmented Reality: Enhancing The Gallery Experience</a> appeared first on <a href="https://dev.artbusinessnews.com">Art Business News</a>.</p>
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		<title>In What Way Has the Pandemic Influenced the Art World?</title>
		<link>https://dev.artbusinessnews.com/2021/03/in-what-way-has-the-pandemic-influenced-the-art-world/</link>
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		<dc:creator><![CDATA[Jane Travis]]></dc:creator>
		<pubDate>Thu, 18 Mar 2021 18:18:23 +0000</pubDate>
				<category><![CDATA[Artists]]></category>
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		<category><![CDATA[adapting]]></category>
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		<category><![CDATA[art today]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[COVID-19]]></category>
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		<category><![CDATA[pandemic]]></category>
		<category><![CDATA[pandemic and art]]></category>
		<category><![CDATA[pivoting]]></category>
		<category><![CDATA[Virtual Reality]]></category>
		<guid isPermaLink="false">https://artbusinessnews.com/?p=12109</guid>

					<description><![CDATA[<p>Certainly, COVID-19 has affected all areas of our daily life. Many businesses, organizations, and individuals have introduced changes in the course of business. The art industry has also experienced many challenges, but now artists, collectors, and connoisseurs can enjoy the art and learn something new. Digital trends in the art and culture industries The pandemic forced all ecosystem participants to&#8230;</p>
<p>The post <a href="https://dev.artbusinessnews.com/2021/03/in-what-way-has-the-pandemic-influenced-the-art-world/">In What Way Has the Pandemic Influenced the Art World?</a> appeared first on <a href="https://dev.artbusinessnews.com">Art Business News</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Certainly, COVID-19 has affected all areas of our daily life. Many businesses, organizations, and individuals have introduced changes in the course of business. The art industry has also experienced many challenges, but now artists, collectors, and connoisseurs can enjoy the art and learn something new.</p>
<h3>Digital trends in the art and culture industries</h3>
<p class="p1"><span class="s1">The pandemic forced all ecosystem participants to adapt and resort to digital: museums, galleries, theaters, concerts, and, of course, the viewer. During the months of lockdown, people have been constantly looking for entertainment and educational content. Imagine for a second how many people from all over the world have gone to the Louvre to see their digitized collections, including 3D tours in multiple languages. Or children not only watching cartoons but, for example, operas. Composers have rehearsed and collaborated to create new pieces of musical art. The list is endless of the general digital trends that have become widespread due to the pandemic.</span></p>
<p><a href="https://artbusinessnews.com/2021/03/in-what-way-has-the-pandemic-influenced-the-art-world/picture1-1/" rel="attachment wp-att-12113"><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-12113" src="https://artbusinessnews.com/wpdev/wp-content/uploads/2021/03/Picture1-1-1024x378.png" alt="Image 1" width="1024" height="378" srcset="https://dev.artbusinessnews.com/wp-content/uploads/2021/03/Picture1-1-1024x378.png 1024w, https://dev.artbusinessnews.com/wp-content/uploads/2021/03/Picture1-1-300x111.png 300w, https://dev.artbusinessnews.com/wp-content/uploads/2021/03/Picture1-1-768x283.png 768w, https://dev.artbusinessnews.com/wp-content/uploads/2021/03/Picture1-1-1170x432.png 1170w, https://dev.artbusinessnews.com/wp-content/uploads/2021/03/Picture1-1-740x273.png 740w, https://dev.artbusinessnews.com/wp-content/uploads/2021/03/Picture1-1.png 1192w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></p>
<h3 class="p1"><span class="s1"><b>Wide-angle cameras and 360</b></span><span class="s1"><b>° format</b></span></h3>
<p class="p1"><span class="s1">Online viewing rooms (OVR) have become popular with galleries and some art fairs, although they have met with some resistance from collectors. In an OVR, you can see the halls of the gallery and the objects in it. By moving your mouse, it simulates standing in an actual room and allows the viewer to turn in a circle to see the details. From artists in studios to the largest galleries and art fairs like Art Basel or Frieze Art Fair, OVRs have been seen as a solution to the need for a virtual format.</span></p>
<h3 class="p1"><span class="s1"><b>Augmented reality</b></span></h3>
<p class="p1"><span class="s1">Open art parks offer to learn more about artworks by pointing your phone camera at QR codes or through special marks. Niche fairs, such as Art Duesseldorf and Artissima, have projects are under development to integrate exhibitions through augmented reality right onto cities’ streets, thus creating a digital quest. Galleries and museums are already using AR to show the verso side of a painting where authenticity marks, signatures, auction stamps, and other usually inaccessible information are located.</span></p>
<h3 class="p1"><span class="s1"><b>Virtual reality</b></span></h3>
<p class="p1"><span class="s1">It has been proven that the assimilation of material through virtual reality is accelerated at times. This technology is used in different areas — in medicine and logistics —has been used primarily by the artist with their content. It is becoming more prevalent in multiple venues like museums, art galleries, and educational centers. And is an effective solution for spending leisure time and broadcasting cultural content and a completely successful way to present education formats.</span></p>
<p class="p1"><span class="s1">In VR, you can go to a concert, walk along the beach (which seems very attractive after months of lockdown), and even take an astronomy course — not in a year but in 18 hours. New art formats in VR are just around the corner. In the virtual world, it will be possible to learn more from the artist, understand how a creative thought develops, how a work of art is born from sketch, examine the world masterpieces of the old masters and delve into history.</span></p>
<h3 class="p1"><span class="s1"><b>Live broadcasts of performances and concerts</b></span></h3>
<p class="p1"><span class="s1">Live broadcasts are not an innovation. Although theaters were part of a conservative camp that had to buy tickets and be physically present, many quickly resorted to broadcasts with the pandemic&#8217;s onset. Thanks to this, people were able to attend performances without leaving their homes. For example, during quarantine watching favorite performances and operas in favorite halls with favorite soloists became possible. Joshua Bell performed Tchaikovsky&#8217;s first concerto for violin and orchestra at the Sydney Opera, <i>The Marriage of Figaro</i> with Anna Netrebko in Salzburg, and <i>Sleeping Beauty</i> at the Bolshoi Theater. Of course, all kinds of cultural institutions will be slowly returning to their usual work style, but will people return in such streams as before? Or will the hybrid consumption of such content continue to be welcome and accessible?</span></p>
<h3 class="p1"><span class="s1"><b>The American response to the pandemic</b></span></h3>
<p class="p1"><span class="s1">An interesting international response to the pandemic is VOMA, the world&#8217;s first interactive digital museum of contemporary art. The project promises to become, albeit not full-fledged, an alternative to an offline platform. VOMA is supported by the Whitney Museum of American Art, New York MoMA, and other renowned cultural institutions. It will be possible to move around the museum in a hybrid digital space using VR / AR technologies — the virtual world will adapt to reality depending on time, weather conditions, and other factors.</span></p>
<p class="p1"><span class="s1">Additional materials with QR codes will be assigned to each art object, which will enable the viewer to truly immerse oneself in the work’s history. Everyone will be able to visit VOMA free of charge, which solves issues of social distancing and cultural availability. It has just launched and has a robust program planned for the remainder of the year and beyond.<span class="Apple-converted-space"> </span></span></p>
<p><a href="https://artbusinessnews.com/2021/03/in-what-way-has-the-pandemic-influenced-the-art-world/picture2-1/" rel="attachment wp-att-12112"><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-12112" src="https://artbusinessnews.com/wpdev/wp-content/uploads/2021/03/Picture2-1-1024x620.png" alt="Image 2" width="1024" height="620" srcset="https://dev.artbusinessnews.com/wp-content/uploads/2021/03/Picture2-1-1024x620.png 1024w, https://dev.artbusinessnews.com/wp-content/uploads/2021/03/Picture2-1-300x182.png 300w, https://dev.artbusinessnews.com/wp-content/uploads/2021/03/Picture2-1-768x465.png 768w, https://dev.artbusinessnews.com/wp-content/uploads/2021/03/Picture2-1-1170x709.png 1170w, https://dev.artbusinessnews.com/wp-content/uploads/2021/03/Picture2-1-740x448.png 740w, https://dev.artbusinessnews.com/wp-content/uploads/2021/03/Picture2-1.png 1192w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></p>
<p class="p1"><span class="s1">Another interesting case is the creation of a VR library by the Colnaghi Historical Gallery. The works of great masters often leave the viewer wanting to understand more — about the artist, the period of time in which it was created, and the artwork itself. In a museum, </span><span class="s1">visitors do not have time to immerse themselves in a work deeply, and each of these masterpieces warrants a return visit for deeper consideration. What do we most often ask ourselves when looking at a Titian, a Rembrandt, or at Velazquez’s work? What is the meaning of the artist in his work? Why were particular colors used?</span></p>
<p class="p1"><span class="s1">Colnaghi Gallery works with professional critics and top art experts to archive VR work. Their VR library will be available to viewers through special installations in museums or specifically designated places, such as in gallery branches. Currently, there is consideration being given for a viewing station right in Hyde Park, in an open space to maintain a safe distancing for viewers. The content will also be available for viewing through home VR-helmets.</span></p>
<h3 class="p1"><span class="s1"><b>Outcome</b></span></h3>
<p class="p1"><span class="s1">We can confidently say that in today’s world we cannot imagine culture, personal development, or education without contact with the digital environment. Transferring cultural heritage to the next generation becomes a priority in the digitalization of art. The digitalization of content opens up new directions for the art industry: introducing technology and the emergence of new genres.</span></p>
<p><a href="https://artbusinessnews.com/2021/03/in-what-way-has-the-pandemic-influenced-the-art-world/picture3-1/" rel="attachment wp-att-12111"><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-12111" src="https://artbusinessnews.com/wpdev/wp-content/uploads/2021/03/Picture3-1-1024x519.png" alt="Image 3" width="1024" height="519" srcset="https://dev.artbusinessnews.com/wp-content/uploads/2021/03/Picture3-1-1024x519.png 1024w, https://dev.artbusinessnews.com/wp-content/uploads/2021/03/Picture3-1-300x152.png 300w, https://dev.artbusinessnews.com/wp-content/uploads/2021/03/Picture3-1-768x389.png 768w, https://dev.artbusinessnews.com/wp-content/uploads/2021/03/Picture3-1-1170x593.png 1170w, https://dev.artbusinessnews.com/wp-content/uploads/2021/03/Picture3-1-740x375.png 740w, https://dev.artbusinessnews.com/wp-content/uploads/2021/03/Picture3-1.png 1176w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></p>
<p class="p1"><em><strong><span class="s1">About the Author: </span></strong></em></p>
<p class="p1"><em><span class="s1">Jane Travis is a professional writer in<strong><a href="https://www.wiseessays.com/paper-writing-service" target="_blank" rel="noopener"><span class="s2"> paper writing service</span></a></strong>. Jane has a university degree in philology and is currently pursuing a second degree in journalism. She is a specialist in many subjects, but her favorites are painting, culture, history, art, and music. She devotes her time to charity work and psychological conferences.</span></em></p>
<p><em><strong>Photo Credit</strong></em></p>
<p><em>Image 1: <strong><a href="https://www.frieze.com/" target="_blank" rel="noopener">https://www.frieze.com/</a></strong></em></p>
<p><em>Image 2: <a href="https://voma.space/" target="_blank" rel="noopener"><strong>https://voma.space/</strong></a></em></p>
<p><em>Image 3: <strong><a href="https://londonartweek.co.uk/exhibitors/colnaghi/" target="_blank" rel="noopener">https://londonartweek.co.uk/exhibitors/colnaghi/</a></strong></em></p>
<p>The post <a href="https://dev.artbusinessnews.com/2021/03/in-what-way-has-the-pandemic-influenced-the-art-world/">In What Way Has the Pandemic Influenced the Art World?</a> appeared first on <a href="https://dev.artbusinessnews.com">Art Business News</a>.</p>
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