If you want to share your art gallery with the world digitally, you need a platform to do so. In a social media dense world, it can be difficult to narrow down the right site for you. Instagram is one of the best visual platforms out there, with its user-friendly features, photo editing capabilities, and not to mention, millions of…
If we were to look at all the different types of marketing out there from a ROI standpoint, email marketing would emerge as a clear winner. However, you still have to ask yourself whether or not email marketing is still relevant and whether you should invest in email marketing for your business or your art? You need to consider that,…
Do you want to be a successful artist and earn a decent living from your art? According to Monica Bryne, a writer, and 2016 Ted talk speaker, only 10% of art school graduates earn a living from their art. But, is your dream to be the next Picasso impractical? No. If you are creative and oozing with passion, you can…
Artists all over the world rely on art fairs and festivals to promote their brand and sell their products. Many artists depend on these events for their livelihood, and many do very well. According to the TEFAF Art Marketing Report for 2018, over one million people attended the world’s top 20 art fairs last year. And projected sales for this year…
One of the most exciting things I do every year is to attend art trade shows. While there, I get to meet with artists, fellow gallery owners and art consultants, as well as buyers. Besides getting to speak directly with fellow art lovers, my favorite thing to do there is sell art! If you’re one of the artists heading to…
No matter your artistic vision, preferred subject matter and style, when it comes to hanging your art in a booth at an art show, less is more. Conventional wisdom might suggest that the more artwork you display, the more likely you are to make a sale; however, the opposite can be true. Hanging too many pieces on the walls or…
Have patience with all things unresolved and learn to love the questions themselves. – Rainier Maria Rilke Artists are endlessly curious. But in life, we spend a lot of our time running away from questions. We want to know everything right now. Yet it’s only by following the questions that we find where the true answers lie. Artists are often…
“I used to have a band,” he told me. He had played lead guitar and sang. It was the 1980s, and he worked hard, touring the country and gaining a small following. But he never broke through. When he turned 30, he got a chance to play one of the biggest music festivals in Great Britain. His brother ran the…
Art is more than just pretty pictures. The best art explores ideas, and ideas need time to develop and to grow. In fact, they demand it. Respect the process and give yourself permission to take time for your work. Schedule it—or, better yet, make it a part of your daily routine. Each day I take an hour or so to…
Any artist worth his or her salt is part of a larger arts community. Other artists are not your competition; other artists are your colleagues—and, I think you’ll find, your best friends. I once lived in a town with lots of artists but no community. Everyone worked in their own frustrated little bubble. I tried to begin a monthly get-together,…
