Marketing Tips

Pricing Your Work

Here are a few of the ways that I’ve found artists price their work: By being so traumatized by the very question of pricing that you decide to wait for posthumous fame and hide your work – lest anyone ask the price. By having angst about it until, fortified by chardonnay, you finally decide on a number. Any number. Just…

Read more

How To Get Into a Gallery

Emerging artists with little sales and exhibition experience often struggle to find doors that will open. It’s difficult to break into the art business! In a recent interview with art superstar William Wegman, I asked him how he was able to get into an art gallery when he started out? He said, “Other artists recommended me to their galleries. I…

Read more

The Guerrilla Framer: The Power of a Phone Call in Turning Prospects into Customers

By Paul Cascio Business owners in the framing industry use a variety of creative methods and expend a considerable amount of time, money and attention to generate sales leads. In addition to traditional advertising media, today’s businesses introduce themselves to prospective customers through websites, email and social networking. And well they should, because creating awareness for your brand lies at…

Read more