Marketing Tips

How To Get Into a Gallery

Emerging artists with little sales and exhibition experience often struggle to find doors that will open. It’s difficult to break into the art business! In a recent interview with art superstar William Wegman, I asked him how he was able to get into an art gallery when he started out? He said, “Other artists recommended me to their galleries. I…

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The Guerrilla Framer: The Power of a Phone Call in Turning Prospects into Customers

By Paul Cascio Business owners in the framing industry use a variety of creative methods and expend a considerable amount of time, money and attention to generate sales leads. In addition to traditional advertising media, today’s businesses introduce themselves to prospective customers through websites, email and social networking. And well they should, because creating awareness for your brand lies at…

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