If you want to share your art gallery with the world digitally, you need a platform to do so. In a social media dense world, it can be difficult to narrow down the right site for you. Instagram is one of the best visual platforms out there, with its user-friendly features, photo editing capabilities, and not to mention, millions of…
In the past few years, the art industry has grown exponentially. According to the Landmark study, art is a billion-dollar industry, which leads to an increase of art professionals craving to gain a major share of the circle. The hunger for the art world has led to the creation of shortcuts, resulting to a suffering industry and more importantly, a…
If we were to look at all the different types of marketing out there from a ROI standpoint, email marketing would emerge as a clear winner. However, you still have to ask yourself whether or not email marketing is still relevant and whether you should invest in email marketing for your business or your art? You need to consider that,…
Do you want to be a successful artist and earn a decent living from your art? According to Monica Bryne, a writer, and 2016 Ted talk speaker, only 10% of art school graduates earn a living from their art. But, is your dream to be the next Picasso impractical? No. If you are creative and oozing with passion, you can…
You probably already know the basics of approaching a gallery. You have a solid portfolio of current work. You researched and targeted galleries that show relevant work. You polished your CV and artist statement. Everything has been prepared with care and you are ready to send it off and finally land representation from your target gallery. But, how can you…
To achieve meaningful progress in any field, luck is not enough. You also have to hone your skills and acquire new expertise if you wish to succeed over the long term. It’s no different for visual artists. To earn a sustainable living from their creativity, they need experience and knowledge—and not just in the area of artistic technique. Like other…
6 Ways Artists Can Use Instagram to Build a Following Our world isn’t just technology-driven at this point. Right now, we are living in a visual world where artists need to focus on attracting their audience by using the most popular channels for this purpose. That, of course, are social media platforms like Instagram. Ever since Instagram was first introduced,…
You have a significant advantage as an art business professional. Your work is engaging, creative, and typically includes a story that will resonate with potential buyers. However, the ball is in your court as to how you choose to market these elements in your email blasts and newsletters when you have an upcoming show. If you figure out how to…
One of the most exciting things I do every year is to attend art trade shows. While there, I get to meet with artists, fellow gallery owners and art consultants, as well as buyers. Besides getting to speak directly with fellow art lovers, my favorite thing to do there is sell art! If you’re one of the artists heading to…
It happened again. An artist wrote to me about a project she was offered, excited by the opportunity. She wasn’t going to be paid, mind you, but it would be “good exposure.” Ah good exposure! The two words that should make every artist cringe. I get it. Trust me, I still do things for good exposure. And I find it…
