Did you make big plans for 2013? A few months have passed since our annual turning of the calendar and it’s probably past time for some of us to check in with the goals we casually sketch out on notebook paper. If you’re like me, you’ve got big hopes for your business, but if you want those hopes to become…
We all are well aware of a simple fact in marketing – Acquiring new customers is five times more difficult and expensive than retaining existing ones. We also understand that customer satisfaction and loyalty are inseparable from the well-being and long term growth of the company. In other words, the success of our businesses depends on how satisfied and loyal…
Wanted: A marketing event that pays for itself, generates positive, free publicity for a business, and builds name recognition, all while supporting the local arts community. Great news – I’ve found it! Each year, Finer Frames hosts a juried art competition in the spring to build name recognition and highlight the work of many talented local artists. Fifty area artists…
How many times have we heard the most famous phrase in business “The customer is always right”? Knowing it is one thing, but believing it is much more difficult when the customer is (dare I say it?) is actually wrong. Recently, I had an unhappy customer that tested my beliefs. Fortunately this doesn’t happen often, but being properly prepared to…
A frameshop owner relates advice from a best-selling self-help book to our industry.
By Akash Mehra, Web Design Temple Have you recently completed designing a website for your company or business? O have you just redesigned your existing website? If the answer is “yes,” are you sure that your site is going to achieve all the goals it has been created for? Are you sure your site is going to be successful? Are…
