DECOR Magazine

You, the Designer!

By Michael Pacitti What makes a good custom framing designer? You’ve probably heard me mention many times in my Color and Design seminars and workshops: “It might be time to change your job description to custom-framing designer rather than a custom framer.” Generally, custom framers are decorators, and that’s not a bad thing. However, they decorate, but they do not…

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Attention to Detail

By Eric Jarmann As framers, our framing design habits tend to be influenced by various trends that crop up in the world of art and decor. Sometimes you have a favorite frame profile for a long time, but then eventually you eventually drop it from your repertoire. We all have that group of corner samples that’s worn from constant use…

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“Ugliest Frame in the World” Contest: A Beautiful Promotion for The Framing Place & Gallery

You know those ugly frames you see in some frame shops? The ones that are covered in dust because they’re so hopelessly unappealing they just never sell? Well, The Framing Place & Gallery has given these little monstrosities their moment in the sun—while also creating a highly successful social media promotion for their business. “You really can’t underestimate the importance…

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A Little Laser Goes A Long Way

By Indu Chandrasekhar When Lisa Crabtree requested a mat cutter for Christmas some years ago, she had no idea the simple gift would lead to a dramatic upheaval in her life. A longtime information technology specialist in the Houston area, Crabtree had installed software for companies throughout the world for nearly 25 years. Armed with this new tool, however, she…

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