By Paul Cascio,The Guerrilla Framer When I first joined the framing business more than 25 years ago, I had to advertise in the Yellow Pages directory. It was a necessary evil for anyone in a service business. The Yellow Pages directory was the Google of its day. There, consumers searched for services, such as plumbing, transmission repair and, yes, picture…
At this year’s West Coast Art & Frame Expo, renowned custom-framing company Larson-Juhl launched Brushstrokes—a technology that captures the essence of artists’ originals and recreates oil-on-canvas and acrylic paintings in 3-D. “This is a passion of mine, and to see the overwhelmingly positive response at West Coast Art & Frame was amazing,” said Mario Mazzone, Larson-Juhl’s business-development manager. “People get…
By Linda Mariano When we think about the framing industry, we think of mouldings, mats, glass and all the equipment it takes to bring those elements together to create a beautiful frame. Whether it is a piece of artwork, a memento, an award or myriad other things that we want to display, the frame design completes the look. Step into…
By Linda Mariano Just under six years ago, Paul Hickman created Urban Ashes—a company that makes picture frames from recycled wood and other salvaged materials alongside a mission to create jobs for a transitional workforce. And although it may be a relatively new company, it’s one that is steeped in the fundamentals of good business: find a need and fill…
By Tara Crichton Historically, spring is my favorite time of year. I say “historically” because this seems like the spring-that-wasn’t. Fall got co-opted by winter and spring has gotten bullied into submission, too. My personal response has been to revolt against the grey by bringing as much color into my personal space as possible. I brought the essence of spring…
