Larson-Juhl, manufacturer and distributor of fine custom picture frames, is teaming up with Chelsea Frames, Manhattan’s leading art and picture frame studio, at Artexpo New York 2017, coming to Manhattan’s art and design destination, Pier 94, April 21—24. Jennifer Harlan, Larson-Juhl North American Sales Director, shared some history on the partnership. “Chelsea Frames has been a valued partner for over…
FrameWorks is a diversified, woman-owned commercial framing company and art gallery with a longtime retail presence in Miami and a national footprint in the commercial contract framing industry. FrameWorks was launched in 1989, when Christine Sweeny moved to Miami and opened a frame shop in the heart of Coconut Grove called Kennedy Studios. In1995, Sweeny rebranded the business as FrameWorks,…
In the past decade, the art and framing industry has faced a number of significant challenges. It has experienced the worst economic downturn since the Great Depression, the crash of the housing market, and the proliferation of big-box craft stores. All of these factors have affected the sales and profitability of small independent frame shops and galleries. Yet, through ingenuity…
Marketing framing services through daily-deal companies is not for every business, but for those that are thinking about giving it a try, here are a few suggestions. Over the last several years, my shops have used daily-deal marketing to great advantage, and the following list contains some of my company’s success strategies. Daily-deal websites include Groupon, Amazon Local, and Living…
In many renovations, framed art is often at the bottom of the design budget. A designer asks that a client purchase the key elements first: flooring, furniture, rugs, window dressing, and decorative mouldings for the walls. These big-ticket items anchor the design aspects of the room and constitute the basis for all future metamorphoses of the room. Most prevalent design…
During recent trips to my favorite art gallery and an amazing museum exhibition, I was reminded of how important an artwork’s display is to the overall effect of the art. As I viewed the sculpture collections at this gallery and museum, I noticed how the pedestals on which the artwork rested enhanced my experience of each piece. If you’ve had…
By Christine Schrum If you’ve been in the framing industry for some time, you’ve no doubt heard of or attended DECOR Expo Atlanta. A moulding-world mainstay for decades, the annual event was legendary for its exhibitions, education, special events and, of course, the mingling and connecting with peers. Two years ago, Redwood Media Group CEO Eric Smith acquired DECOR Expo…
By Paul Cascio Business owners in the framing industry use a variety of creative methods and expend a considerable amount of time, money and attention to generate sales leads. In addition to traditional advertising media, today’s businesses introduce themselves to prospective customers through websites, email and social networking. And well they should, because creating awareness for your brand lies at…
A multiyear agreement seals the return of the premier event for the world’s top frame manufacturers and their creations, blending technology and use of materials with a keen eye for design and quality. FamaArt, the trade show organized in partnership with FAMA Europe, the European consortium of picture-frame manufacturers, will take place at BolognaFiere in Italy from March 6 through…
