Advice

The Importance of Social Media Activity For Artist Success

Tips for not getting lost among competitors while finding your own style and audience I have often wondered: What is an artist? No, not an artist only by name, but by his whole being. The artist’s position in society is often uncertain. According to Artsy, in past centuries, an artist was a poor and unrestricted man, hardly understood by those…

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Building Peace of Mind Through Positive Identification

How RFID tracking works to support efficiency and authenticity While art invokes the spectrum of our feelings, art buyers are also purchasing peace of mind because collectors generally trust artists and dealers. Confidence in these transactions is the principal support for valuation, so it’s puzzling that only a small fraction of art sold carries robust authentication. Art crime remains the…

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What’s a Tagline?

“Just do it.” “Can you hear me now?” “Priceless.” Sound familiar? And you probably can also envision the logo that goes with each. Those are taglines that have been embedded in our memory, and quite effectively. Ideally, a tagline should become synonymous with the brand  — but more importantly, it’s a message that resonates with the core emotion of the…

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A Rejection Just Shortens the Path to Yes

Handling rejection is difficult in any area of life. When it comes to art, it’s especially tricky. Art is a particularly unique and intimate expression of the individual. Separating the intimate act of creation from the reactions people may have to it is a difficult—though very necessary—process. If a rejection is particularly harsh or comes to an artist at an…

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Surviving the Pandemic: Writing an Artist Marketing Plan That Works

For artists, making a living is not always easy. You can be a brave person in everything related to creativity, but still, any thought of selling and promoting your works of art can make you shrink with fear. Of course, you want to devote all your time to creating something great. You may be recognized as an expert in your…

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Short Guide on Crafting Your Artist Bio, CV, and Artist Statement

For creatives with enough determination and drive, there is no greater goal than making a livelihood out of their artwork. Working as a professional artist is a unique, exciting, and highly rewarding career path that gives artistic minds an opportunity to share their vision with the world. Just as there is a process of creating a great piece of art,…

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7 Top Tools to Make Stunning Gifs and Images for Social Media

Artists know they need to represent themselves with the best content going, but when you’re investing all your time in growing your practice it’s hard to prioritize social media. Yet in the high-stakes art world, digital visibility is essential to growing as a brand, so saving time on creating high-quality gifs and images for your social media is essential. We’ve…

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