Author page: Art Business News

Selling Art Sucks

How Ann Rea Makes Both Art and Money By Jack Hamann Ann Rea was once one of those artists. Stuck in a cubicle. Staring at a screen. Collecting modest paychecks for work entirely unrelated to the five years it took her to earn an art degree. And hating every minute of it. “I had to pay back a student loan,”…

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Why I Hate George Jetson | The Guerrilla Framer

In the past decade, the art and framing industry has faced a number of significant challenges. It has experienced the worst economic downturn since the Great Depression, the crash of the housing market, and the proliferation of big-box craft stores. All of these factors have affected the sales and profitability of small independent frame shops and galleries. Yet, through ingenuity…

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5 Tips for Marketing Through Daily-Deal Websites

Marketing framing services through daily-deal companies is not for every business, but for those that are thinking about giving it a try, here are a few suggestions. Over the last several years, my shops have used daily-deal marketing to great advantage, and the following list contains some of my company’s success strategies. Daily-deal websites include Groupon, Amazon Local, and Living…

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Finishing with Style

In many renovations, framed art is often at the bottom of the design budget. A designer asks that a client purchase the key elements first: flooring, furniture, rugs, window dressing, and decorative mouldings for the walls. These big-ticket items anchor the design aspects of the room and constitute the basis for all future metamorphoses of the room. Most prevalent design…

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Polly Norman’s Prehistoric Ride Through a Lavender Sky

Why limit yourself to photography or painting when you can do both? In one piece, even? The signature style of abstract artist Polly Norman, whose Prehistoric Ride Through a Lavender Sky is our Work of the Week, combines both those media to yield a dreamy, kinetic feel. The Minneapolis-born artist shoots high-resolution black and white images through glass blocks, then…

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